DESIGN: ENABLING NEW APPROACHES TO PRODUCTS, PROCESSES, AND STRATEGY

KARTHIK RAMANI

Donald W. Feddersen Professor of Mechanical Engineering, professor of electrical and computer engineering (by courtesy)

The pharmaceutical industry faces major challenges, risks and costs in the entire drug development pipeline. The post target identification stages therefore become even more critical to develop new opportunities. Today, holistic design thinking has become central to successful design processes including device design, patient interaction, and new models of manufacturing and delivery. Design broadly speaking has reached an importance level in organizations that merging science and engineering with design approaches provides great value through innovation.

In the first portion of this talk I will outline the process of design as a system of spaces. Motivating the search for a solution, generation and testing of ideas, prototyping to think with modeling and simulation, and even designing a business model becomes integral to the design process. Next I will explore the impact of technology on the whole design to delivery process using new 3D printing technologies. This is useful for product prototyping and delivery of medicines. An imaginary use case will be developed for specialty and custom formulations manufactured at a customer site. The last portion of the talk I will examine new low cost sensor printing and embedded motion technologies. These technologies can be used to instrument prototypes and also products to get human-product interface and use data. In addition, human factors testing can also use such data with human motion analysis to deeply understand the use patterns.