PURDUE ENGINEERING 38 BY 38 CONTENT PACKAGE

Summary

The Purdue Engineering 38 by 38 is inspired by the legacy of alumnus Neil Armstrong, who was 38 years old when he became the first person to set foot on the moon. The annual award honors 38 Purdue Engineering alumni who are 38 years old and younger and have demonstrated an accelerated trajectory of professional success and made a significantly high impact in their field, organization, community or society as measured in units relative to their work. For more information see the award landing page and FAQ here: https://bit.ly/38by38

Social Strategy

The inaugural 38 by 38 award ceremony will be held on October 17, 2024. The social strategy for this award will evolve throughout the year, and academic unit and program social postings about it are most welcome.

Timeline

  • Nov. 1, 2023-Jan. 31, 2024: Help promote the award and encourage nominations of alumni. Anyone can nominate a Purdue Engineering alum who is 38 years old and younger on Jan. 1, 2024 (with the exception being that self-nominations are not allowed). The goal is to promote the award and encourage many internal and external nominations of eligible Purdue Engineering alumni from each academic unit. This is especially key in the inaugural year.
  • July 2024 and throughout the year: The inaugural honorees will be announced in July 2024. Academic units and programs are encouraged to promote their alumni honorees and tag the honorees’ institutions.
  • Oct. 17, 2024: The award ceremony will be held on October 17, 2024. There will be photos from the event and of the honorees that academic units and programs could share as well as potential photos of the honorees engaging with students and/or faculty while they are on campus for the ceremony.
  • Nov. 1, 2024: The call for nominations begins anew.

Suggested link: https://bit.ly/38by38

Available Assets

The following assets are available for download and use. Included is a print flyer (8.5x11) and social graphics sized for sharing on Facebook, X, LinkedIn, Instagram and Instagram Stories.

Purdue Engineering 38 by 38 Social Media Assets for each Honoree (ZIP)

Purdue Engineering 38 by 38 General Social Media Assets for Honorees (ZIP)

Purdue Engineering 38 by 38 Social Media Assets for Nominations (ZIP)

Purdue Engineering 38 by 38 Video (MP4)

Suggested Social Media Posts

Jul. 22, 2024-Oct. 17, 2024

LinkedIn + Facebook

  1. Our inaugural #PurdueEngineering #38by38 award recipients have been announced! This group of alumni is impressive, embodying the #Boilermaker spirit through hard work, determination, innovation, leadership and impact. Each of them has achieved career milestones in record time. From starting their own successful businesses to holding high-ranking positions, our 2024 class is remarkable. Learn more: https://bit.ly/38by38

  2. Neil Armstrong was 38 years old when he became the first person to set foot on the moon. Inspired by his legacy, the inaugural #PurdueEngineering #38by38 award celebrates 38 alumni 38 years old and younger who have swiftly risen to the top of their fields. Click the link below and meet the 2024 recipients! https://bit.ly/38by38

  3. It might seem uncommon to present an award to @PurdueEngineers who are 38 years old or younger. But when you consider that Neil Armstrong was 38 years old when he became the first person to set foot on the moon, the #PurdueEngineering #38by38 award not only makes a lot of sense, but also has special meaning. We combed through hundreds of nominations, never ceasing to be amazed at the accomplishments of our alumni. They hail from every corner of the #engineering industry, including #healthcare, #aerospace, #transportation, #defense, #energy and #software. Please join us in congratulating this inaugural group! Learn more: https://bit.ly/38by38

X + Instagram
  1. The word is out! #PurdueEngineering has announced its inaugural #38by38 award recipients. What an immense task it was to review all of the nominations and select only 38 alumni who are making profound impacts in their fields. These #Boilermakers are #engineering power players, achieving career milestones in record time. From #entrepreneurs to high-ranking industry #leaders, our 2024 class is an impressive cohort! Link in bio. <<OR>> Learn more: https://bit.ly/38by38
  2. By the age of 38, Neil Armstrong had become the first person to set foot on the moon. In the spirit of that incredible feat, the inaugural #PurdueEngineering #38by38 award celebrates 38 alumni 38 years old and younger who have swiftly risen to the top of their fields. To meet our 2024 recipients, click the link in our bio. <<OR>> Learn more about our 2024 recipients: https://bit.ly/38by38
  3. The #PurdueEngineering inaugural #38by38 award recipients hail from every corner of the #engineering industry, including #healthcare, #aerospace, #transportation, #defense, #energy and #software. From #entrepreneurs to high-ranking #industry leaders, these hardworking #Boilermakers are making a powerful impact  — both nationally and globally. Please join us in congratulating the 2024 cohort! Link in bio. <<OR>> Learn more: https://bit.ly/38by38

Nov. 1, 2023-Jan. 31, 2024

LinkedIn + Facebook
  1. We’re announcing the call for nominations for the inaugural #PurdueEngineering #38by38 award! The award spotlights 38 alumni 38 years old and younger who have rocketed through the ranks and left their mark. Help pave the way for their distinguished recognition. Nominate an alum by Jan. 31! Learn more: https://bit.ly/38by38
  2. Neil Armstrong was 38 years old when he became the first person to set foot on the moon. Inspired by his legacy, the inaugural #PurdueEngineering #38by38 award celebrates 38 alumni 38 years old and younger who have had swift rise to leadership and a high impact in their field, community or society. Nominate an alum by Jan. 31. https://bit.ly/38by38
  3. Time’s running out! Nominations for the inaugural #PurdueEngineering #38by38 award close Jan. 31. The 38 by 38 award spotlights the achievements of Purdue Engineering's finest young alumni leaders who are making profound impacts in their fields. Nominate a deserving alum today! https://bit.ly/38by38
X + Instagram
  1. Purdue Engineering has launched the #38by38 award to spotlight 38 of #PurdueEngineering's most extraordinary alumni 38 years old and younger who have had a fast rise through the ranks and made bold strides toward something new.  Nominate an alum by Jan. 31! Link in bio. <<OR>> Learn more: https://bit.ly/38by38
  2. Neil Armstrong wasn't the only young alum to make an unforgettable giant leap. Help us find the rest of them! Nominate a young alum for a #PurdueEngineering #38by38 award today! Deadline is Jan 1. Link in bio. <<OR>> Learn more: https://bit.ly/38by38
  3. Final Call: Nominations for the inaugural #PurdueEngineering #38by38 award close Jan. 31. Help identify and recognize 38 extraordinary young alumni leaders, innovators and disruptors who are moving what's impossible to what's next. Nominate an alum by Jan. 31! Link in bio. <<OR>> Learn more: https://bit.ly/38by38

Tagging Recommendations

@PurdueEngineers

Hashtag Recommendations:

#Purdue

#PurdueEngineering

#38by38

Academic unit and program hashtags