PURDUE ENGINEERING 38 BY 38 CONTENT PACKAGE

Summary

The Purdue Engineering 38 by 38 is inspired by the legacy of alumnus Neil Armstrong, who was 38 years old when he became the first person to set foot on the moon. The annual award honors 38 Purdue Engineering alumni who are 38 years old and younger and have demonstrated an accelerated trajectory of professional success and made a significantly high impact in their field, organization, community or society as measured in units relative to their work. For more information see the award landing page and FAQ here: https://bit.ly/38by38

Social Strategy

The inaugural 38 by 38 award ceremony will be held in October 2024. The social strategy for this award will evolve throughout the year, and academic unit and program social postings about it are most welcome.

Timeline

  • Nov. 1, 2023-Jan. 31, 2024: Help promote the award and encourage nominations of alumni. Anyone can nominate a Purdue Engineering alum who is 38 years old and younger on Jan. 1, 2024 (with the exception being that self-nominations are not allowed). The goal is to promote the award and encourage many internal and external nominations of eligible Purdue Engineering alumni from each academic unit. This is especially key in the inaugural year.
  • July 2024 and throughout the year: The inaugural honorees will be announced in July 2024. Academic units and programs are encouraged to promote their alumni honorees and tag the honorees’ institutions.
  • Oct. 2024: The award ceremony will be held in October 2024. There will be photos from the event and of the honorees that academic units and programs could share as well as potential photos of the honorees engaging with students and/or faculty while they are on campus for the ceremony (TBD).
  • Nov. 1, 2024: The call for nominations begins anew.

Suggested link: https://bit.ly/38by38

AVAILABLE ASSETS

The following assets are available for download and use. Included is a print flyer (8.5x11) and social graphics sized for sharing on Facebook, X, LinkedIn, Instagram and Instagram Stories.

Purdue Engineering 38 by 38 Social Media Assets (ZIP)

Purdue Engineering 38 by 38 Video (MP4)

Suggested Social Media Posts

Nov. 1, 2023-Jan. 31, 2024

LinkedIn + Facebook
  1. We’re announcing the call for nominations for the inaugural #PurdueEngineering #38by38 award! 🏆 The award spotlights 38 alumni 38 years old and younger who have rocketed 🚀 through the ranks and left their mark. Help pave the way for their distinguished recognition. Nominate an alum by Jan. 31! Learn more: <link>
  2. Neil Armstrong was 38 years old when he became the first person to set foot on the moon. 🚀 Inspired by his legacy, the inaugural #PurdueEngineering #38by38 award 🏆 celebrates 38 alumni 38 years old and younger who have had swift rise to leadership and a high impact in their field, community or society. Nominate an alum by Jan. 31.  <link>
  3. Time’s running out! ⌛ Nominations for the inaugural #PurdueEngineering #38by38 award close Jan. 31. The 38 by 38 award spotlights the achievements of Purdue Engineering's finest young alumni leaders who are making profound impacts in their fields. Nominate a deserving alum today! <link>
X + Instagram
  1. Purdue Engineering has launched 🚀 the #38by38 award to spotlight 38 of #PurdueEngineering's most extraordinary alumni 38 years old and younger who have had a fast rise through the ranks and made bold strides toward something new.  Nominate an alum by Jan. 31! <link or mention “link in bio” for Instagram>
  2. Neil Armstrong 🚀 wasn't the only young alum to make an unforgettable giant leap. Help us find the rest of them! Nominate a young alum for a #PurdueEngineering #38by38 award 🏆 today! Deadline is Jan 1. <link or mention “link in bio” for Instagram>
  3. Final Call: Nominations for the inaugural #PurdueEngineering #38by38 award 🏆 close Jan. 31. Help identify and recognize 38 extraordinary young alumni leaders, innovators and disruptors who are moving what's impossible to what's next. Nominate an alum by Jan. 31!  <link or mention “link in bio” for Instagram>

Tagging Recommendations

@PurdueEngineers

Hashtags Recommendations:

#Purdue

#PurdueEngineering

#38by38

Academic unit and program hashtags