CoE marketing projects win 3 awards at 2021 AAF ceremony
For the "We Support Black Engineers" campaign, in collaboration with the Minority Engineering Program (MEP), the College earned the Mosaic Award, a national recognition given for a project that promotes diversity or brings attention to diversity, equity and inclusion in advertising and/or marketing. The campaign also garnered a Silver Addy for Microsite.
The extensive "We Support Black Engineers" microsite was curated to celebrate and show support for Black students, faculty, staff and alumni in the College and featured 100 profiles of people in every corner of Purdue Engineering. This project was undertaken and completed during the COVID-19 pandemic, and production team members were required to wear masks and practice social distancing while recording.
Contributors included: Christine Babick, Shayan Bawaney, Karsyn Carpenter, Joshua Davis, Erin Easterling, Jacqueline Gatson, Nick Gunady, Adrienne Guyton, Will Gwin, Beth Holloway, Mark Lundstrom, Saad Mukhtar, Heather Pflug, Kate Theobald, Vincent Walter and Virginia Booth Womack.
For its Recruitment Campaign with the Office of Future Engineers (OFE), the College was awarded a Bronze Addy. The project consisted of an online brochure and a printed double-gate fold flyer intended to drive future students online to learn about Purdue Engineering.
Contributors included: David Bowker, Elizabeth Gray, Will Gwin, Nicole Skinner, Aurie Swartz, Kate Theobald.
The Engineering Administration Communications Office, which serves the Dean of the College by supporting top-level initiatives, facilitated the projects and submitted the entries.
The awards were announced during a virtual ceremony on Feb. 25.