VP, Global Product Integrity, General Motors Company
Ken Morris was named General Motors Vice President of Global Product Integrity in April 2014. In this newly created role, Morris leads engineering at a vehicle level including performance, safety, supplier quality, systems engineering, validation, connected ecosystems integration, accessories, performance variants and parts, user experience and cybersecurity. His role is to integrate all the different systems and parts in the car to provide the customer a great experience. Previously, he was Executive Director for Global Chassis Engineering with responsibility for the design and execution of fuel systems, suspensions, steering, brakes, tires and wheels as well as powertrain interface systems for all GM vehicles.
Morris also served as Executive Director for Global Vehicle Performance of the Proving Grounds and Test Labs from 2006-2013. In this position, he led the teams that execute the crash performance, ride, handling, aerodynamics, fuel economy, noise, and vibration for GM. He also managed the GM Proving Grounds and testing facilities in the U.S., Korea, Germany, Brazil, Australia, China, and India.
Morris began his General Motors career in 1989 as a brake systems engineer and has held multiple engineering positions over the years. He was the Lead Development Engineer for the original CTS which marked Cadillac's return to rear-wheel-drive vehicles. During this time, he pioneered GM North America's usage of the famed Nurburgring in Germany for vehicle development. Morris has held GM's highest driving certification since 1998 and has accumulated more than 1800 laps on the Nurburgring Nordschleife while leading the dynamic development of GMs vehicles.
A native of Indiana, Morris graduated from Purdue University in 1989 with a Bachelor of Science in Mechanical Engineering. He and his wife have two children.