Director, Sales Channel Analytics and Insights, Disney Destinations
As director of Sales Channel Analytics and Insights for Disney Destinations worldwide, Kathy oversees a team that works alongside Sales and Travel Operations (SATO) and Marketing senior leaders to evaluate and translate channel and distribution strategies into business plans, assess market trends in Sales, develop and administer sales incentive planning, set the third party nets and commission structure, and provide decision support and analytics. In addition, her Sales Channel Program Management team provides integration and continuous improvement support for the sales teams and worldwide call centers in the areas of technology implementations, telecommunications, and intermediary sales applications.
Prior to her current role, Kathy was director of Industrial Engineering for Walt Disney Parks and Resorts U.S., overseeing more than 120 industrial engineers who served as internal business consultants applying the IE skill set to a multitude of business challenges. Her role involved improving the effectiveness, efficiency and overall profitability across all areas of the business from front-of-house operations (e.g., six theme parks, two water parks, 20 resorts, two Downtown Disney areas, Disney Cruise Line, etc.) to back-of-house operations (e.g., four textile Plants, three distribution centers, asset maintenance, energy management, etc.), as well as sales and marketing, and new development around the world.
A graduate of Purdue University, Kathy received a B.S. in industrial engineering. During her time at Purdue, she spent five terms in the co-operative engineering education program working at General Electric. She also holds two master's degrees from the University of Central Florida (UCF): a master's of science degree in operations research and an executive master's of business administration.
In addition to many keynote speaking engagements, she is on Purdue University's Engineering Advisory board and INFORMS Analytics Certification Board. She has demonstrated her passion and commitment to increasing K-12 students' awareness of the engineering field through a video that can be seen on IIE's website (http://www.iienet2.org/media/disney/flowplayer.htm) and being featured on the Today in America show.
Kathy is a recipient of the Institute of Industrial Engineers' (IIE) UPS Excellence Award for Minority Advancement, Disney's Partners In Excellence lifetime achievement award, Purdue University's Outstanding IE Alumni Award, IIE's Fellows Award, is an inductee in Purdue University's Engineering Cooperative Education Hall of Fame, and recently received Purdue University's Distinguished Engineering Alumni award.