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Product and Process Design


Credit Hours:


Learning Objective:

The course is targeted towards understanding product development and design process. We emphasize a learning by doing. You will (a) Apply tools and frameworks from class, (b) Learn to think and ideate with constraints, (c) Apply your existing knowledge and (d) Improve team work, communication, and project design-management skills. In doing so you will recognize critical elements in product development strategy; understand aspects of conceptual design and design innovation; and to work in real world product development environments to integrate product and business aspects.


This course is about design innovation, creativity, and doing design. The focus is on learning to design and design processes. The concepts of product design are addressed from a multidisciplinary perspective that includes opportunity determination through inspiration, ideation, and implementation using design thinking framework. The classroom segment of the course focuses on the aspects of imagining future products and processes, Design Thinking and the Product Design Process. You will first be introduced to the thinking strategies that will transform the way you will develop products, services, and processes. Next, we address topics of product design beginning with Problem (opportunity) Identification and Evaluation. Here, you will be introduced to elements of value engineering, empathy-based design, and blue-ocean strategy, for identifying and assessing product opportunities for new products and services. Next means for concept generation and early design through the topics such as Visual Thinking, Brainstorming, and SCAMPER. concluding with methods of Concept Selection and Prototyping. In addition to the basic topics of product design, you will also learn the significance of creativity & innovation, product platforms & product architectures, business & service models in the design of successful products. The mode of instruction and learning is ensured to be hands-on, interactive with suggested readings from the Harvard Business Review (HBR). Further, there will be workshops and guest lectures from eminent industry experts to bolster concepts learned in the class.
Fall 2020 Syllabus
Welcome Video

Topics Covered:

  • Product Development Process
  • Design Thinking
  • Exploring the Design Spaces
  • Product Planning Methods
  • Product Opportunity Identification
  • Value Engineering and Value Analysis
  • Product Opportunity Understanding-
    • Market Research Techniques
    • Value Mapping
    • Functional Decomposition
    • Lean-QFD
  • Concept Generation:
    • Visual Thinking
    • Storyboarding
    • Brainstorming
    • Morphology
  • Concept Selection and Decision Making
    • Morphology
    • Weighted Matrix
  • Innovation and Creativity
  • Product Platforms and Product Architectures
  • Business Models
  • Business Model Generation and Design
  • Environmental Issues: Sustainability and Circular Design
  • Internet of Things (IoT), Cyber-Physical Systems (CPS) and Collaborative Intelligence
  • Fast and High-Fidelity Prototyping Techniques


BS in Engineering or consent of instructor. Students with a strong interest in products and design; industry experience a plus.

Applied / Theory:

70 / 30

Web Address:

Web Content:

Past project examples.


The course includes 12 individual assignments and 5 group assignments related to the project.


There will be one semester-long group project. You will be working in multidisciplinary teams to apply the product design tools learned on a specific design problem chosen by your team. The multidisciplinary team (consisting of typically 4-5 members) will be formed by the coaching team to ensure diverse and superior design thinking, collaboration, creativity, and innovation. The final deliverables of the group project will include (a) comprehensive product definition with either (or both) a physical or a digital prototype, (b) classroom presentation, (c) design report and (d) product video.




Official textbook information is now listed in the Schedule of Classes. NOTE: Textbook information is subject to be changed at any time at the discretion of the faculty member. If you have questions or concerns please contact the academic department.
Optional Textbook #1: The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems by Michael Lewrick, Patrick Link, and Larry Leifer. ISBN-13: 978-1119467472, ISBN-10: 1119467470. Optional Textbook #2: Product Design and Development [Sixth Edition] by Karl T. Ulrich and Steven D. Eppinger. ISBN-13: 978-0078029066, ISBN-10: 0078029066.

Computer Requirements:

ProEd minimum computer requirements; students in the team will need at least one or more members have access to any computer-aided design tool such as Pro/E, AutoCAD, Catia, Solidworks, Unigraphics, or others.

Other Requirements:

Students should expect to spend 7-8 hours weekly invested in the class beyond viewing class lectures.

ProEd Minimum Requirements: