Fimbel, a technology manager with the Purdue Research Foundation, suggested a company based on technology invented by Dr. Leslie A. Geddes, the Showalter Distinguished Professor Emeritus of Biomedical Engineering at Purdue. The device would allow neonatal intensive care doctors to use transmitted light to monitor a fetus' blood pressure noninvasively.

The 11 finalists in the competition came from a 14-county region that comprises the Workforce Innovations in Regional Economic Developmed (WIRED) initiative. Pat Bacon, program director, supports Incubicity because "We know the best ideas come not from corporate market studies, but from people looking for ways to improve the way they live."

Fimbel plans to apply for additional funding grants through the Small Business Innovation Research and 21st Century Research and Technology Fund programs. "We'll spend the next six to 12 months raising the necessary capital to complete the critical development milestones, and we're hoping that with that capital we can complete the development process in 18 months. Dr. Geddes has been a lgend in the research community at Purdue for a number of years, and his insights have really been the fuel that is driving this particular method of commercialization."