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Product Idea / Bibliography Assignments

Product Idea Assignment


List five (5) possible product ideas for your team:


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In a three-page maximum report answer the following questions about ONE (top choice) of your possible products.


 Critical Evaluation of Proposed Product

  • What product does your team propose to create?
  • Does it make sense to make this product commercially?
  • What is the estimated market size available for this product?  Is there enough demand for this product to make the development/manufacturing process worthwhile?
  • Are there competitive products currently available?  How would your product stack up in performance and cost vs other existing products?
  • What benefits/advantages would your product have over existing products or what need does your product fulfill that is not currently met, i.e. how is your product better than what currently exists?  If you are replacing another existing component/ingredient with a soy-based component, what is the benefit/advantage? 

Note: just being made from soy i.e. use of “green” bio-based components is not sufficiently advantageous to overcome economics/performance deficits.

  • What materials will you use to make your product?  What percentage of your product will be made from soy components?  What is the potential impact on soybean utilization?  Be sure that you use only the approved parts of the soybean (see the competition web page).
  • Be sure to estimate product costs other than just raw materials, for example, energy, packaging, transportation, marketing, wastes/product yield.
  • How efficient is your proposed process?  Does 100% of the raw materials become products or are waste streams produced?  Are there processing aids such as water, air, solvents, etc. that would product process waste streams?
  • Are there any safety issues with respect to either the production or application/use of your product that might affect its value i.e. solvent release to the atmosphere, toxicity, trace hazardous chemical residues, accidental ingestion/exposure (small children, pets) etc.?
  • If you had $100,000 to invest, would you use it for development of this product?


The idea presented must be NOVEL. It cannot be a currently marketed product or one that is well described in public literature. Make sure that your advisors have approved your Product Idea Assignment before you turn it in.  Advisors may confirm their approval to the Program Manager via email (




Product Idea Assignment Rubric






Total Points

Novelty of Product

Brand New Idea or manufacturing process

Have heard similar ideas but no product patents listed for this process


Other similar products have patents but are not on the market

Similar Products currently on the market



This product fulfills a need, could have many uses, and would have a large market


This product has limited uses but would have a large market

This product has limited uses and a limited market

This product has no marketable value


Assignment Turned in on time with advisor’s signatures

Turned in at meeting with advisor’s signatures

Turned in after the meeting with advisor’s signatures

Turned in after the meeting with no advisor’s signatures

Turned in late






Potential Impact

This product uses a lg. percentage of soy / corn components and the impact on utilization would be large

This product uses a fair percentage of soy / corn components and could have an impact on utilization

This product uses a small percentage of soy / corn components and or has environmental, political, or social issues


This product has large environmental, political, or social issues that need to be addressed


Total Points












You must earn a 90% or better to continue in the competitions. You will be given one opportunity to redo this assignment if you do not earn a 90% or better. Even if you earn a 90% on this assignment you may be asked to redo a portion of this assignment to more accurately meet the rubric criteria. If you are asked to redo a portion of the assignment and it is not turned in by the due date set by one of the competition administrators your team may be eliminated from the competitions.                                              

Bibliography Assignment:

Your team will be required to submit a bibliography using the APA citation style in your final report including all the resources used during the competitions. Set up your bibliography framework now so that you can add to it as your team proceeds. You DO NOT need to turn the bibliography framework in with your Product Idea Assignment.

Attached is an APA citation style guide.

Click here for Product Idea / Bibliography Assignment in pdf.

If your team has any questions regarding these assignments please direct them to:

Micky Creech
NLSN 3259