Skip navigation

Packaging Assignment

The purpose of the Packaging assignment is to provide a visually appealing, interest arousing, marketing tool for your product. Remember that your product should pique the interest of the judges and make them want to pick it up to find out more about your product.

Please take into account the following criteria for your product packaging:

  • Make your packaging visually appealing
    • Unique shape/design
    • Color coordinated
    • Make people want to know more about your product just by looking at it
  • Make your packaging informative
  • Include the name of the product
  • Include the function of the product
  • Include any directions for use
  • Include any safety/allergy warnings
  • The package opens and closes easily but won’t spill
  • The shape of the packaging makes it easy to deliver/ship
  • The product is stored appropriately for shelf-life and stability (physical, chemical, microbial)
  • Provides Appropriate Protection

Packaging Assignment Rubric






Total Points

Visually Appealing

This packaging grabs your attention / interest

This packaging is interesting but I wouldn’t pick it up in a store to find out more about it

This product does not pique my interest

This packaging does not meet the criteria listed above



All information is clearly defined and easy to read

Some of the information is listed and easy to read

Most of the information is missing or hard to read

This packaging is not informative



This packaging is consumer and manufacturer friendly

This packaging is lacking in one of the areas listed above

This packaging is lacking in at least two of the areas listed above

This packaging is not consumer or manufacturer friendly


Assignment Turned in on time with advisors’ signatures

Turned in at meeting with advisors’ signatures

Turned in after the meeting with advisors’ signatures

Turned in after the meeting with no advisors’ signatures

Turned in late


Total Points






Not Pass


You must earn a 90% or better to continue in the competitions. You will be given one opportunity to redo this assignment if you do not earn a 90% or better. Even if you earn a 90% on this assignment you may be asked to redo a portion of this assignment to more accurately meet the rubric criteria. If you are asked to redo a portion of the assignment and it is not turned in by the due date set by one of the competition administrators your team may be eliminated from the competitions.

Packaging Assignment in pdf format

If your team has any questions regarding this assignment please direct them to:

Micky Creech

NLSN 3259