As SVP of CRM, Consumer Insights, and Analytics for Wyndham Destinations, Kathy oversees a team responsible for representing the voice of the Customer, knowing their actions, developing and integrating Customer engagement strategies and products, and having the most effective CRM systems. Most recently, the team implemented an enterprise-wide CRM system that took highly manual and complex processes and automated them so that we know the Customer throughout their journey and made the experience better both for them and our Associates. Prior to joining Wyndham Destination two years ago, Kathy had a 25-year career with Walt Disney Parks and Resorts. She held a variety of roles, including maximizing Sales and Marketing efforts that drive business to Disney theme parks and resorts around the world as well as overseeing the world-wide, 120-person Industrial Engineering team who served as internal business consultants by applying the IE skill set to a multitude of business challenges. A graduate of Purdue University, Kathy received a B.S. in industrial engineering. During her time at Purdue, she spent five terms in the co-operative engineering education program working at General Electric. She also holds two masters degrees from the University of Central Florida (UCF): a master's of science degree in operations research and an executive masters of business administration. She has served on Purdue University's Engineering Advisory board and INFORMS Analytics Certification Board. Kathy is a recipient of IIE’s UPS Excellence Award for Minority Advancement, Disney's Partners In Excellence lifetime achievement award, Outstanding Industrial Engineer Award, Distinguished Engineering Alumni award, and IIE’s Fellows Award. She is also an inductee in Purdue University’s Engineering Cooperative Education Hall of Fame as well as recently being part of Purdue University’s Old Masters Program. Kathy holds a BSIE from Purdue University, an MS in Operations Research from the University of Central Florida and an Executive MBA from the University of Central Florida.