Decision Making, Cognition & Human Performance in IE
Researchers are only beginning to better understand the human brain. Reconciling normative, behavioral and neurophysiological bases of human decision making and performance will allow us to design a world that simply works better.
Keeping the user in mind allows us to take a multidisciplinary approach as we consult and consider policy, environment, user interface, physiology and pathology, and cultures to design more effective socio-technical systems.