J. Bruce Harreld

(BSIE 1972)
Distinguished Engineering Alumnus (1991)
Senior Vice President and CIO
Kraft General Foods, Inc.
For his outstanding leadership and accomplishments as an engineer and senior executive of the world's largest food corporation.
Outstanding Industrial Engineer (1997)
Senior Vice President, Strategy
International Business Machines
"Purdue instilled in me a disciplined yet creative way of thinking that has been invaluable throughout my management career. In fact, creativity occurs as much as when you are identifying problems as when you are brainstorming possible solutions."