August 20, 2025
Reimagining Relaxation: Purdue Engineers and Ford Collaborate to Reduce Driver Stress with In-Vehicle Wellness System
As part of a research and development alliance between Ford Motor Company and Purdue University, researchers have unveiled promising results from a study exploring the impact of multi-sensory in-vehicle experiences on stress reduction. The project, named Science of Rejuvenate, is redefining what it means for a vehicle to be a sanctuary, not just for transportation, but for emotional and mental recovery.