Orlena Nwokah Blanchard is an entrepreneur, marketing strategist, and innovative leader behind social impact movements and marketing programs for brands. She has more than 26 years of experience building value for Fortune 500 companies and startups. Her current venture, JOY Collective, is an award-winning cultural insights, marketing and creative agency specializing in brand building in today's complex, poly-cultural world. As JOY's President & COO, Orlena has helped reframe marketing with high cultural competency for JOY's diverse portfolio of clients including the United States Naval Academy, Dove, Dove Men+Care, OWN, WW, Tory Burch, Diageo, SheaMoisture, Google Fiber and more. She previously served in various executive positions including Executive Director of the Black Media Matters Consortium, a trade association founded by BET Networks, and as head of digital media for TV One. Orlena has also worked for world-renowned brands such as Andersen Consulting (Accenture), American Express, and the Corporate Executive Board. Orlena is an executive board member of Digital Pioneers Academy, a public charter school in Washington, DC, and a former Brand President of the Washington, DC chapter of of the Women in Cable Telecommunications (WICT). Orlena received her BS in Industrial Engineering from Purdue University and earned an MBA, from the University of Pennsylvania, The Wharton School. She lives in Bethesda, Maryland with her husband and three sons.