William Z. Bernstein is currently a D-PhD student in the School of Mechanical Engineering at Purdue. Mr. Bernstein received his Bachelor’s in biomedical engineering from the University of Cincinnati. His graduate research is focused on front-end product design, i.e. understanding designers’ decision making & cognitive load, predicting and then projecting downstream information to the designer, and developing tools that can help implement environmentally conscious decisions early in the design process. He has contributed to manuscripts in the Journal of Mechanical Design, Cleaner Production, Oncogene, and Cancer Research and published conference proceedings at ASME IDETC & MSEC, Design Society’s ICED and CIRP LCE.