learn over lunchIndiana Watersheds Webinar Series Webinars to Strengthen Watershed Management in Indiana

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Understanding Why Farmers Choose to Adopt Best Management Practices

Aired: October 9, 2013 from noon to 1pm Eastern

Linda Prokopy’s research group at Purdue University has conducted numerous studies over the last decade to understand what motivates different types of farmers to adopt conservation practices.   She will present summary findings from all these studies including key lessons for the design of an effective outreach program.  Dan Towery has extensive experience working directly with farmers and farm organizations to get conservation practices adopted. He will “ground-truth” the research findings and recommendations with practical insights.


Linda Prokopy


Dan Towery

Meet the Presenters:

Linda Prokopy, Associate Professor of Natural Resource Planning, Purdue University

Dr. Prokopy collaborates extensively with scientists across Purdue and co-leads a regional project to develop social indicators to measure the effectiveness of projects that try to minimize non-point source pollution. She conducts social evaluations of watershed projects in Indiana and also has a number of competitive grants that use social indicators to improve the outcomes of water projects.

Dan Towery, Ag Conservation Solutions

Dan Towery operates Ag Conservation Solutions, in Lafayette, IN where he specializes in continuous no-till, cover crops, soil health, and nutrient/pest management, and is also co-coordinator for the Conservation Cropping Systems Initiative (CCSI) for the Indiana Association of Soil & Water Conservation Districts.   Dan was employed by the USDA NRCS for 25 years with the last 10 years at the Conservation Technology Information Center at the Purdue Research Park. 


Presentation slides (in pdf - to print, see note below)

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