The REID Lab at Purdue University is dedicated to design research and the development of methodologies that keep the end-user at the center of the design process and also supports the decision-making of engineers and designers.

Tahira Reid's story was featured in the Spring 2017
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Learn more about the REID Lab

Mechanical Engineering

We integrate engineering concepts and fundamentals most relevant to the problems being addressed.


We consider the end-users and designers in the design process. We are especially interested in problems that impact the “every day” person.


We examine ways to enhance engineering and design education to help engineers be better problem solvers and thinkers.

Design Methodology

Design science is an interdisciplinary approach for addressing engineering design problems that cannot be adequately addressed by one discipline. We use design science as a basis for doing our research in engineering and design.

Sensors & Eye Tracking

We use various bio-sensors and eye-tracking technology to learn more about the people involved in the design process or impacted by engineering decisions.

REID Lab News

August 2018

Congratulations to Dr. Reid and alum Dr. Joran Booth for winning the 2017 Best Journal Paper Award from the Journal of Mechanical Design.

Congratulations to Dr. Priya Seshadri on her graduation from Purdue University!

July 2018

Wan-Lin's paper, The Effects of Designers' Contextual Experience on the Ideation Process and Design Outcomes was published in the Journal of Mechanical Design.

June 2018

Congratulations to Dr. Reid for winning the 2018 American Society for Engineering Education New Educator Award from the Mechanical Engineering Division.

Priya Seshadri successfully defended her dissertation "Enhancing User Experience: A Multifaceted Approach to Designing Better User Experiences Using Compassionate Design Thinking, Socially Conscious Design and Psychophysiological Measures". Congratulations Priya!