Purdue alumnus creates startup for a greener, faster way to grill
Purdue alumnus creates startup for a greener, faster way to grill
Magazine Section: | Always |
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College or School: | CoE |
Article Type: | Article |
“The coffee briquettes can be used the same way traditional charcoal briquettes are used and with the same smoky, charcoal taste but with a unique aromatic smell,” says Bruins, who is founder and CEO of a company called Coffee Coals Inc.
The Coffee Coals technology makes the charcoal briquettes rigid, allowing the coal to heat faster and maintain heat longer than conventional briquettes.

Purdue Research Foundation photo.
“Two pounds of Coffee Coals can burn at a cooking temperature of 350-400 degrees for 60 minutes and only take five to eight minutes to heat up,” he says. “Everything we use is all-natural, like potassium and magnesium, and safe, so it presents no health risks to the user. Regular charcoal can contain petrochemicals, synthetic binders and or additives.”
The product was market tested in Sunspot Natural Market in West Lafayette, Indiana, and D & R Market in Lafayette, Indiana, both health food stores. The product proved so popular that Bruins is gearing up to expand the market base to serve other locations through the assistance of the Kickstarter program, a global crowd funding platform based in the United States that helps entrepreneurs develop their startups.
“The Purdue Foundry helped me greatly with starting my business. Now I am beginning the Kickstarter program and my goal is to use the funds to increase my production capacity and sell Coffee Coals in other outlets,” he says.
Bruins, who worked at the Purdue Christian Campus House for two years, developed the technology of using coffee grounds to grill food while preparing a team of student engineers to help with clean water efforts in Guatemala.
“In my two years at Campus House, we were encouraged to use our skills to help others, and I was given the freedom to combine my love of engineering with my passion for ministry,” Bruins says. “When I served in Guatemala, I led a team of students to a Guatemalan coffee farm to implement a biomass press. The biomass press compressed biological and agriculture waste material into dense briquettes that burn hotter and more efficiently than loosely piled brush. The locals were able to use these briquettes to cook their food and boil their water to rid it of any pathogens.”
This project helped inspire Bruins to do the same with coffee ground waste in the United States.
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