After identifying several product opportunity gaps, the team choose to develop a concept that makes a dishwasher easier to load. Our primary focus is developing a means of lifting the bottom rack up to counter-top level so that the user isn’t required to bend over. The shape of the dishwasher won’t change, nor will the method of washing dishes. The shape and design of the dishwasher racks may change as necessary. The customer for the product is anybody who struggles with bending over: elderly, disabled, people with back injuries, etc.
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