{"id":47,"date":"2012-11-18T22:07:08","date_gmt":"2012-11-18T22:07:08","guid":{"rendered":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/?p=47"},"modified":"2012-12-18T19:09:12","modified_gmt":"2012-12-18T19:09:12","slug":"group-3-spring-2012","status":"publish","type":"post","link":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/?p=47","title":{"rendered":"Perfect Fit"},"content":{"rendered":"<p>Online shopping is, by nature, convenient and fast. Consumers and online retailers both struggle with the issue of fit, however. Of clothing returned by consumers, 50-70% is sent back due to poor fit. Retailers, of course, must process these returns and absorb the costs of doing so. A tool which allows consumers to virtually \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201ctry-on\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d clothing while shopping online would increase consumer shopping convenience and reduce returned item expense for retailers, if executed well. While other factors such as return policy and shipping hassle detract from the experience, the team\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s research indicated that the single factor that would most increase consumers\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2 propensity to shop online is the availability of a means to virtually \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201ctry-on\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d articles of clothing. <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/R5Hw1KVzJf0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping is, by nature, convenient and fast. Consumers and online retailers both struggle with the issue of fit, however. Of clothing returned by consumers, 50-70% is sent back due to poor fit. Retailers, of course, must process these returns and absorb the costs of doing so. A tool which allows consumers to virtually \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201ctry-on\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[],"_links":{"self":[{"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47"}],"collection":[{"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":5,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions\/137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=\/wp\/v2\/media\/48"}],"wp:attachment":[{"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/Engineering.Purdue.edu\/productdesign\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}