Virat Kohli and Anushka Sharma seen together in an advertisement
Anushka Sharma and Virat Kohli have been trending over several days now and people on the Internet were divided over Virushka's relationship status. Are they married already or not?, this question was making netizens bite their nails, though this was not the first time the celebrity couple are the subject of wedding rumours. Now, finally, after days of will they-won't they, it seems that, according to reports , actress Anushka Sharma and cricketer Virat Kohli already have married in Italy over the weekend and an announcement is expected at 8 pm.The way every news, development and rumours evolved around ‘Anushka Sharma – Virat Kohli wedding’ in last one week, should be studied as a case study. Students from Management, Advertising, Branding and Marketing have got several lessons to learn from the wholes happenings.Here are some management lessons we have noticed:As a brand, together, Virat Kohli and Anushka Sharma –which is now called ‘Virushka’ as the former Brangelina - are a force to reckon with in the branding world.As Manish Porwal of Alchemist told Business Today , “They are not only two big brands coming together. Their presence creates a story, something more than just face value. It also has a lot to do with the fact that they are dating, so people naturally don't only see an ad, they see more than that".Virat Kohli and Anushka Sharma are currently endorsing around 28 brands across all genres between them, in which, the Indian cricketer endorses 18 superior brands including Audi, Tissot and MRF while Anushka Sharma endorses 10, including brands like Polaroid, Pepsi and her own apparel brand, Nush.Now think about the whole airtime, media coverage, and eyeballs the brand had received when people were waiting to hear “the news”.Though this relates to the earlier point of the media coverage they received and also to what is called personal, but look at this dimension: When every eye is on you, how you manage to keep something as secret as it, is a big thing and which will benefit a brand in its business.The practice of leaving people to guess about what you are going to announce has been an effective public relation strategy for some of the best brands across the world.Click here for more Education News