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Warriors guard Stephen Curry is getting into the entertainment business.
According to The Hollywood Reporter, Curry has finalized a deal with Sony Pictures Entertainment in a multiyear pact with Curry’s newly minted production company Unanimous Media.
“I’ve been blessed to have this platform and I want to use it to affect the world positively,” Curry said in a statement to the publication. “Partnering with Sony to share inspiring content with a global audience was a foregone conclusion.”
According to the story, Curry’s content will focus on family-friendly storylines, in addition to sports-themed topics. His deal will also open the door in the gaming and virtual reality worlds.
Curry is the latest basketball player to secure a deal with a prominent studio. In the winter of 2015, Cleveland Cavaliers star LeBron James announced a $15.8 million partnership with Warner Bros. to create “Uninterrupted,” an athlete-driven content platform designed to give a direct-to-consumer avenue from professional athletes to fans.
In 2016, now-retired Los Angeles Lakers guard Kobe Bryant signed with ESPN to direct, write and create a “Canvas” series. Last month, his digital short, “Dear Basketball,” won an Academy Award for Best Animated Short.