WEPAN is a non-profit educational organization working to enhance the success of women in engineering professions. The Founders Award honors a WEPAN member who exemplifies the spirit of the WEPAN founders through extraordinary long-term service to the organization. Holloway has been director of the Women in Engineering Program since 2001. As assistant dean, she is responsible for the College of Engineering's scholarship strategy, retention of undergraduate students, and undergraduate student data.

Holloway's research areas include differential retention issues for students across engineering disciplines; engineering admissions practices; and women and leadership, particularly in male-dominated careers. She received the 2012 IBM Faculty Advisor Award, the 2012 Society of Women Engineers Outstanding Faculty Advisor Award, the 2013 Purdue University Helen B. Schleman Gold Medallion Award, the 2014 WEPAN Distinguished Service Award, and the 2015 ASEE William E Wickenden Award for the best paper published in the Journal of Engineering Education during 2014.