In her added role, Holloway will be responsible for leading undergraduate student retention and scholarship initiatives in the College, and will serve as a college-wide resource in those areas. She will be a member of the dean's cabinet and the Engineering Leadership Team. 

Holloway has been director of the Women in Engineering Program since 2001. WIEP develops and administers research-based comprehensive activities and programs to recruit and retain women in engineering from kindergarten through graduate school. Her research areas include differential-retention issues for students across engineering disciplines; engineering admissions practices; and women and leadership, particularly in male-dominated careers. Additionally, Holloway recently co-led a College-wide team of faculty and staff in the creation of a minor in Engineering Leadership as part of the College of Engineering’s strategic plan.

Holloway also is the program chair for the Women in Engineering Division for the American Society for Engineering Education. She served on the ASEE Diversity Committee from 2010 to 2012.  Holloway also has been president of WEPAN (Women in Engineering ProActive Network, www.wepan.org) in 2006-07, served on WEPAN’s Board of Directors from 2005 to 2008, and was the cochair of the 2003 WEPAN National Conference. 

She currently serves as the advisor to the Purdue Society of Women Engineers, which has over 400 members. She was named the National SWE Outstanding Faculty Advisor for 2012. Before joining Purdue, Holloway was a research and development engineering group leader at Cummins, Inc. While at Cummins, she was a recognized corporate engine lubrication system expert, with specialties in piston cooling, nozzle, and lubrication-pump performance. Holloway received both B.S. and M.S. degrees in mechanical engineering from Purdue. She is now pursuing a Ph.D. in engineering education.