ECE 495B - Entrepreneurship

Lecture Hours: 3 Credits: 3

Counts as:

Experimental Course Offered: Spring 2005

Catalog Description:
Entrepreneurial hands-on class that is focused on educating engineers and business students how to identify new business opportunities, evaluate their market value, assess the competitive landscape, create a winning business plan, acquire funding, and grow a business from the ground up. Students will participate in teams of 5+ individuals and through the semester, each team will be required to engage in each of these areas which will culminate in the team's written business plan. Part of the final exam will require each team to present and defend their plan to a small group of potentially interested investors.

Required Text(s):
  1. The Portable MBA In Entrepreneurship, 3rd Edition, Edited by William D. Bygrave and Andrew Zacharakis, ISBN No. 0471271543.
  2. The Portable MBA In Entrepreneurship Case Studies, William D. Bygrave and Andrew Zacharakis, ISBN No. 047118229X.
Recommended Text(s):
  1. Start Up, reprint Edition, Jerry Kaplan, Penguin Books, 1996, ISBN No. 0140257314.

Learning Outcomes:

  1. understanding of what it takes to be an entrepreneur. [c,h,k]
  2. ability to assess markets to identify new business opportunities. [h,j]
  3. understanding of the fundamentals of finance, marketing, strategic planning, product marketing, marketing communications, and development. [h,k]
  4. understanding of the components of a successful business plan and how to create one. [h,k]
  5. experience first hand the realities of having just 10 minutes in front of an investor to make one's case to secure funding. [g,k]

Lecture Outline:

Week
1 What it takes to be an entrepreneur (Establish teams)
2 How to assess markets to identify new opportunities (Preliminary list of ideas)
3 How to value a new business idea (Short list ideas)
4 How to put together a successful business plan ("The Idea")
5 How to put together a successful business plan (Competitive landscape)
6 How to put together a successful business plan (Market value of the team's idea)
7 Fundamentals of marketing
8 How to hire and grow a startup business (Exam)
9 Case Studies
10 How to partner for success (Business plan update)
11 How to solicit funding
12 Case studies
13 Fundamentals of finance
14 How to protect intellectual property (Business plan final test run)
15 Case studies
Final (Business Plan Presentations)

Engineering Design Content:

Establishment of Objectives and Criteria
Synthesis
Analysis
Construction
Testing
Evaluation

Engineering Design Consideration(s):

Economic
Environmental
Ethical
Health/Safety
Manufacturability
Political
Social
Sustainability
market needs
market valuation